Cookie Policy
This Cookie Policy explains how LeadPulse uses cookies and similar technologies to enhance your browsing experience and provide personalized content.
What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies enhance the user experience by remembering your preferences and allowing us to improve our services.
At LeadPulse, we use cookies to understand how visitors interact with our website, measure the effectiveness of our content, and provide you with relevant information about our services. This policy explains the types of cookies we use and how you can manage your cookie preferences.
Important Notice
By continuing to browse our website, you consent to our use of cookies as described in this policy. You can change your cookie preferences at any time using the controls described below.
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable basic features like page navigation, access to secure areas of the website, and form submissions. The website cannot function properly without these cookies.
Examples include:
- Session cookies: These temporary cookies are deleted when you close your browser and are used to maintain your session state during navigation.
- Security cookies: These cookies help protect against fraud and unauthorized access to your account.
- Preference cookies: These remember your settings and preferences to provide a personalized experience.
Legal Basis: These cookies are essential for the website to function and are therefore exempt from consent requirements.
Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's functionality, user experience, and content quality.
What we track:
- Page views: Which pages are most frequently visited and for how long.
- User journeys: The paths users take through our website.
- Conversion rates: How effective our calls-to-action and content are.
- Error reporting: Technical issues that may prevent users from accessing certain features.
- Performance metrics: Page load times and overall site performance.
Tools we use:
- Google Analytics: Tracks website usage and generates detailed reports.
- Google Tag Manager: Manages various tracking codes and pixels.
- LeadPulse internal analytics: Custom analytics to understand our audience better.
Marketing and Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns by tracking user interactions with ads and conversion events.
How we use them:
- Behavioral targeting: Displaying ads based on your browsing behavior and interests.
- Retargeting: Showing you relevant ads after you've visited our website.
- Campaign measurement: Measuring which ads lead to conversions or other desired actions.
- A/B testing: Testing different versions of our website to improve user experience.
Note: These cookies require your consent. You can opt-out of these cookies using the cookie preferences section below.
Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your language preferences, region, or any customizations you've made to improve your experience on our website.
Features include:
- Language settings: Remembering your preferred language for future visits.
- Regional preferences: Displaying content relevant to your location.
- User interface customization: Remembering your display preferences and settings.
- Chat support preferences: Maintaining your chat history and preferences.
- Form data: Temporarily storing form information to improve user experience.
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We use several external services to provide various features, and these services may set their own cookies to ensure their functionality.
| Third Party | Purpose | Data Collected | Privacy Policy |
|---|---|---|---|
| Google Analytics | Website analytics and performance tracking | Usage statistics, page views, session duration | Privacy Policy |
| Google Ads | Advertising and marketing | Ad interactions, conversion tracking | Privacy Policy |
| Professional networking and marketing | Professional engagement, lead tracking | Privacy Policy | |
| HubSpot | CRM and marketing automation | Contact forms, lead scoring, user behavior | Privacy Policy |
| Stripe | Payment processing and security | Payment information, fraud detection | Privacy Policy |
Your Rights Regarding Third-Party Cookies
When third-party cookies are involved, you have the right to know about the data collection and can opt-out of tracking. Each third-party service provides its own opt-out mechanisms. We encourage you to review their privacy policies and opt-out options.
We are not responsible for the privacy practices of these third-party services, but we choose partners who share our commitment to privacy and data protection.
Managing Your Cookie Preferences
Cookie Settings
Control which cookies you accept
You can manage your cookie preferences using our cookie banner, which appears when you first visit our website. You can also update your preferences at any time using the link in the footer of our website.
Browser Controls
Settings in your web browser
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent.
Chrome: Settings → Privacy and Security → Cookies
Firefox: Options → Privacy & Security → Cookies
Safari: Preferences → Privacy → Cookies
Edge: Settings → Cookies and Site Permissions
Important Considerations
- • Disabling essential cookies may affect website functionality and prevent certain features from working properly.
- • Third-party opt-out tools only apply to tracking on the specific website you're visiting, not across all websites.
- • Cookie preferences are stored locally on your device and may be reset if you clear your browser data.
- • Mobile browsers may have different cookie management options than desktop versions.
Cookie Consent Management
Your consent preferences are stored in a cookie that lasts for 12 months. This means you won't see the cookie banner repeatedly during this period. However, you can change your preferences at any time by visiting our cookie settings page.
How Long Do Cookies Last?
Session Cookies
These temporary cookies are deleted automatically when you close your web browser. They are essential for maintaining your session while you navigate through different pages on our website.
Purpose: Security, form data retention, navigation state
Persistent Cookies
These cookies remain on your device for a set period or until you manually delete them. The duration varies depending on the cookie's purpose and the third-party service that set it.
Short-term (1-12 months)
- • Analytics cookies
- • User preferences
- • Marketing campaigns
- • A/B testing data
Long-term (1-2 years)
- • Authentication tokens
- • Remember me options
- • Consent preferences
- • Third-party tracking
Cookie Expiration
When cookies expire, they are automatically removed from your device. Some cookies may be extended if you revisit our website within the specified timeframe, while others are permanently deleted regardless of your return visits.
Data Security and Privacy
At LeadPulse, we take data security and privacy seriously. All cookies used on our website comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Security Measures
- Encrypted transmission: All data transmitted through cookies uses secure HTTPS encryption.
- Access controls: Only authorized personnel can access cookie data for business purposes.
- Data minimization: We collect only the data necessary for the stated purposes.
- Regular audits: We regularly review our cookie practices to ensure compliance and security.
- Third-party vetting: All third-party services are carefully vetted for security and privacy compliance.
Data Usage Principles
Transparency
We clearly inform users about what data we collect through cookies and how it will be used.
Control
Users have full control over their cookie preferences and can change them at any time.
Purpose Limitation
Cookie data is used only for the specific purposes disclosed in this policy.
Data Retention
We retain cookie data only for as long as necessary to fulfill the stated purposes.
International Data Transfers
Some of our third-party service providers may be located outside your country or region. When cookies are set by these services, your data may be transferred internationally. We ensure that all international transfers comply with applicable data protection laws and that adequate safeguards are in place to protect your data.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We encourage you to review this policy periodically to stay informed about how we use cookies.
How We Notify You of Changes
- Email notification: If you have subscribed to our updates or have an account with us.
- Website notification: Prominent notice on our website when significant changes are made.
- Cookie banner: Updated consent banner when new cookies are introduced.
- Version tracking: We maintain a record of policy versions with effective dates.
Effective Date
This Cookie Policy is effective as of December 2024 and was last updated on December 15, 2024. Any changes to this policy will be effective immediately upon posting unless otherwise specified.
Previous Versions
If you'd like to review previous versions of this policy, please contact us using the information provided below. We maintain records of policy changes for compliance purposes.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please don't hesitate to contact us. We're here to help and address any concerns you may have about your privacy and data security.
Get in Touch
Address
1 Canada Square
Canary Wharf
London E14 5AB
United Kingdom
Phone
+44 20 7946 0958Business Hours
Monday - Friday: 9:00 AM - 5:30 PM
Saturday - Sunday: Closed
Privacy and Data Protection
For specific questions about data protection, privacy concerns, or cookie-related issues, you can also contact our Data Protection Officer directly.
Data Subject Rights
You have the right to:
- • Access your personal data
- • Request data correction
- • Request data deletion
- • Object to processing
- • Request data portability
- • Withdraw consent